new balance’s current mainstream professional and functional running shoes

Running, a sport with a low entry barrier, a long history of development  has been booming in the past .

Even a marathon is hard to find. But just like the false world you are in: what you think is simple, he may not be simple. What you think of as an amateur, he is actually very professional. Just like the 327 in the recent fire, the well-known 574, or the NB classic 990, do you think they are running shoes? At best, they can only be called retro running or pure life leisure series sports shoes, which do not belong to the category of professional and functional sports running shoes to be introduced in this article.

Now that we talk about professional running, we have to first introduce the two midsole technologies that New Balance currently focuses on.


FreshFoam is a midsole technology that NB first launched in 2013. Its biggest function is to provide a comfortable foot feeling and smooth transition from the back foot to the front foot while giving the maximum cushion to the sole of the foot. Generally, most of them are used in long-distance and casual running shoes. Run far!

The main story is that everything starts from the analysis of scientific running posture and the magnitude of the force, through the surface concave and convex design language, strengthens the function and conveys to consumers a simple and easy-to-understand design story. The functions that each design needs to provide must come from laboratory data. Always in beta, always technology first!

02:Fuelcell  Fuelcell technology, which was released in 19, received rave reviews once it was launched.

Fuelcell is mainly aimed at players in racing competitions, pursuing rebound, speed and efficiency. Many Fuelcell shoes focus on the rebound and support of the forefoot, *because many runners chasing speed use the forefoot to land. Even some of the most professional running shoes have used materials that are more resilient than EVA. This is what Fuelcell aims to achieve. Run Fast!

It must be inserted here to add a knowledge point to everyone. If you think I am in Bullshit throughout this article, I hope this is the only point of view that you can agree with. Because this can not only help consumers understand the product, but also help designers understand the functionality. The midsole of all running shoes must be able to support the impact of the foot on the ground during running while meeting the rebound. This impact is usually 2-3 times the normal weight of a person. Some midsoles are too soft to walk on and feel unstable. If you run down, they are basically flat. That way, when running, the impact on the ankles and knees is very large, especially for middle-length runners who use their heels to land. This not only fails to rebound effectively, it reduces the time your feet spend on the ground and accelerates your running; it even hurts your knees.